Wednesday, 11 December 2013

Top 10 Online Advertising Networks

Top 10 Online Advertising Networks 

Online advertising has become one of the most widely used marketing technique with as much as $30 billion every year. Below are top 10 Online Advertising Networks of industry. 

1. AdWords:

Ranked 1, in the list of Top 10 Ad Networks. Google AdWords is a part of the Google Inc. and has been the main advertising product of the company since 2000. There are certain features like the IP address exclusion and Frequency Clapping. It contains text, banner and rich-media ads for the publishers as well as the advertisers. It is located in Michigan and was founded in the year 2000. 

2. Yahoo! Publisher Network: 

YPN (Yahoo! Publisher Networks) was launched on August 2, 2005 by Yahoo! and now bears the status of ‘De-functioning’ as it was effectively closed 5 years later. YPN was located at California and has an Alexa Global Page Rank of 4. 

3. AdCenter: 

AdCenter, now known as Bing Ads is a service that is being offered as pay-per-click ads on Bing and Yahoo Search Engines. The technology used in AdCenter is similar to that of Google AdWords which means that it used both PPC as well as CTR. AdCenter was founded by Microsoft in 2006 and is located at Seattle. 

4. Zedo: 

Just like the other Advertising Network Company, Zedo is a private organization which was founded in the year 1999. Zedo Inc. has a wide range of products and is currently the fourth most popular AdNetowrk on the Internet. 

5. DoubleClick: 

Also held by Google Inc., but considered as a subsidiary of Google in the online advertising department was founded in 1996 and is located at New York. Companies like GM, Microsoft, Coca-Cola, Motorola, Apple Inc. Visa etc. lay as publishers to this particular online advertising networking company. 

6. eLeavers: 

A private organization which has services spread all over the world and was launched in the year 2010. Considered as one of the fast growing Ad Company on the World Wide Web. 

7. BreezeAds: 

A comparatively smaller organization that offers a wide range of services and products for the publishers and bloggers. BreezeAds is located at New York, and bears an Alexa Rank of 1,114. 

8. BuySellAds.com: 

A private organization from Boston, Massachusetts is an Online Advertising Networking company that founded in the year 2008. Statistically BuySellAds is used on 0.4% of all the websites registered. BuySellAds bears an Alexa Rank of 1995 and is currently on the 8th position of the top 10 ad networks. 

9. Chitika: 

Came into limelight after the YPN (Yahoo! Publishing Network) was closed in 2010. Yahoo! ultimately referred all its publishers and advertisers to Chitika ads which is held by Chitika, Inc. Another company that belongs to Massachusetts and has sealed the 9th position for a long time now. 

10. AdBrite: 

Occupying the 10th position for today in the list of top 10 Ad Networks is adBrite, which is an online advertising agency and is an expert in the service of Ad exchange. Although the current status occupied is defined as ‘Terminated’, it still remains in the Top 10. 

These rankings are based on each network’s financial details, customer reviews, no of ads processed by the network etc. There is stiff competition amongst these networks and there are also new players coming into the picture with new ideas, offering newer platforms for online marketing.